According to our studies, the average smoker will light their cigarette and take 15 puffs before returning to what they were doing. They took 15 puffs because they wanted to finish the whole cigarette. This process makes one a slave to the cigarette. Acording to our studies the smokers tested didn't want to take 15 puffs, they just need to fulfill that desire to puff. With our e-cig a person will pull it out of their
pocket, take a couple of puffs, and return to what they were doing. During those tests we found that the average smoker will take about 300 puffs per day of regular cigarettes, but while using our e-cig the they would only take about 200 or less puffs per day.